In fact, it is amongst the top 10 search terms on Google. Since its YouTube publication in July 2012, Gangnam Style has become the top entry in iTunes in many countries, including the United States, Canada, and the United Kingdom. Psy has been featured on popular American television shows like Ellen and Saturday Night Live, among other major outlets. The insanely catchy video has exceeded a billion views worldwide and holds the Guinness World Record for the most ‘liked’ video in YouTube history. SOUTH Korea’s rapper Psy, the performer of viral sensation Gangnam Style, is a marketing mastermind. Apart from the catchy tune and eccentric moves, what are the take-aways that companies can apply to their brands and products from a song that is sung almost entirely in Korean? Gangnam Style, the dazzling dance craze from South Korea is a global marketing success.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |